Why use an editorial pro – a professional copywriter, copyeditor or proofreader?
Would you tackle the plumbing or try to fix the car without the right skills?
So it is with the words you publish, whether you’re writing from scratch or have text that needs improvement.
You need the help of an editorial pro.
My five-point editorial fix for your business, charity or organisation:
Copywriting for business
Save time and money
Clear, concise, error-free copy for your business website, blog, reports or articles means:
- your business expained concisely and clearly
- potential new customers more likely to engage
- SEO-smart copy and a better online presence.
As your business copywriter with two decades’ experience in journalism and comms I’ll quickly grasp your aims, your tone and voice.
You’ll be free to focus on the bigger industry picture, your written company materials in the hands of a reliable writing professional.
Charity & NGO copywriting
Campaigns and causes better promoted
To attract new backing and media coverage you’ll want:
- e-news fit for time-poor supporters
- blogs and articles prominent online
- a press release shaped for news desks.
As a journalist and charity copywriter who’s written about many topics I’ll help make your news leap from a bustling inbox.
No waffle or fluff, just facts in the right order, a quote, a spokesperson and background detail at the ready.
Web page & blog writing
Web content that helps readers and search engines
Your website and blog are your shopfront. But our short attention spans mean website visits could last just eight seconds.
That’s eight seconds to:
- grab attention
- answer visitors’ questions
- avoid the high bounce rate that could knock your Google ranking.
I’ll write web copy for you that ticks those boxes: concise but classy language that readers can skim, digest and act on.
Environment & sportswriting
Expertise behind the words
As your sports copywriter I’ll get it when you talk physiology or biomechanics, of endurance in adversity, of your determination to cross the line.
My sports science degree and years as a sports journalist and competitor will come into play when you need them most.
Copyediting & proofreading
Professionalism and polish for text already written
Would you meet the Queen without shining your shoes or offer a drink in a smeared glass? Of course you would not; it’s the same with your writing.
Your writing will flow and be meticulously checked for the grammar, spelling and punctuation errors that erode confidence in businesses, initiatives or campaigns.